Mind Matter

Visual identity and album artwork for Joakem’s debut album, Mind Matter. The project involved developing the artist’s logo alongside the visual concept and artwork for the release, creating a cohesive identity that could connect the artist with the album’s visual world.

The design approach focused on establishing a distinctive visual language for Joakem while allowing Mind Matter to retain its own character as a standalone release. The resulting identity was applied across the album artwork and its supporting visual material.